Thank you for choosing to partner with Michael W. Allison and The Adversity Academy Leadership Development Group for your upcoming event. This questionnaire is designed to help us create a keynote experience that is fully customized to your organization, your audience, and your event’s overall goals.

Our approach is not one-size-fits-all. Every keynote is crafted from the ground up to reflect your organization’s mission, culture, and challenges — ensuring that your attendees walk away energized, inspired, and equipped with practical tools they can apply immediately.

The insights you provide here allow us to:

  • Understand your event goals and success metrics.

  • Tailor the keynote message to your theme, culture, and audience.

  • Coordinate logistics and technical needs for a seamless presentation.

  • Align on tone, energy, and outcomes that match your event’s vision.

Please complete this form with as much detail as possible. The more we know about your audience and objectives, the more effectively we can deliver a transformative experience. If you’re unsure about any question, feel free to skip it — we’ll review everything together during our Pre-Event Discovery Call.

If you have any questions or need assistance, you can reach our team at:
📧 [email protected]
📞 (404) 293-2526
🌐 www.michaelwallison.com

We are honored to collaborate with you in creating a moment that will inspire lasting impact and elevate the energy of your event.

Warm regards,

Michael W. Allison, MBA
The Adversity Academy Team
Transforming Adversity into Advantage™

Michael W. Allison – Pre-Event Discovery Questionnaire

Website: www.michaelwallison.com
Speaker Assets: https://michaelwallison.com/speaking/#speakerassets
Contact: (404) 293-2526 | [email protected]

(Executives, managers, frontline staff, educators, etc.)
(Approximate age range, gender, ethnicity, professional background, etc.)
What common challenges or stressors does this audience face in their work or leadership roles?
What’s the “watercooler talk” in your organization or industry right now? What are attendees most concerned or excited about as they come into this event?
What are your primary goals for bringing me in as your keynote speaker?
What do you want attendees to think, feel, or do differently after my keynote?
What specific actions or mindset shifts would you like to see from attendees after the event?
What would need to happen for you to consider this event a complete success? How will you measure that success?
What time is best for a pre-event tech check?
When are slides due? | What slide aspect ratio should I use? (16:9, 4:3, etc.)
Will the keynote be recorded? If so, would it be possible to receive a copy afterward?
What is the expected attire for this event (business, business casual, etc.)?
Are their key messages or values I should reinforce to align with your organization’s mission?
Are there any subjects or areas I should stay away from?
Are there other presenters or topics I should be aware of to ensure alignment and avoid overlap?
(This helps me deliver an experience that truly stands out.)